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- BUSINESS, Page 81Driving Down Gasoline Alley
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- To find the new heartland of automaking in the U.S., just
- head south from Detroit on Interstate 75. As it courses through
- Ohio, Kentucky and Tennessee, I-75 follows a corridor that has
- served as fertile ground for so-called greenfield factories,
- built from scratch for high productivity. This is where GM put
- its new Saturn plant, but most of the new factories along I-75
- are Japanese transplants.
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- All told, Japanese companies have built 11 new assembly
- plants in North America, which employ 33,000 workers. The first
- was Honda, which manufactures Accords and Civics at two plants
- near Columbus, Ohio. Among the other newcomers are Nissan,
- which assembles Sentras and pick-up trucks in Smyrna, Tenn.,
- and Toyota, which builds the Camry in Georgetown, Ky.
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- Why is the I-75 corridor so popular? One attribute is its
- character: rural and mostly nonunion. The Japanese are eager
- to hire young former farmworkers who appreciate the relatively
- high-paying auto jobs. (Black organizations have accused the
- Japanese of putting their plants in rural areas to avoid hiring
- minority workers.) In addition, many states were eager to offer
- tax and infrastructure incentives to attract new industry to
- the region, which suffered heavily during the 1981-82
- recession. Today it hums with the sound of new cars starting up.
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